In recent years, disruptive forces such as over-the-top (OTT) platforms and super platforms have introduced competitive services while often operating with leaner models, thanks largely to innovative IT practices. Given this landscape, it's essential for service providers and enterprises to reevaluate their business and operational strategies. A critical step in this reevaluation is the accelerated transition from outdated frameworks to new ones that are better suited for tomorrow's diverse and multi-player environment.

The concept of Open IT introduces the "Open IT Interconnection" (oITi) model—a multi-layer framework for the digital world. This model not only outlines the potential roles for providers but also specifies the key initiatives necessary to actualize this new approach. Once adopted, this model will enable providers and enterprises to evolve into genuine digital service providers. However, this model goes beyond just the technical layers of the new oITi framework; it encapsulates a holistic business model that integrates organizational processes and technology with strategic partnerships, enhanced skill sets, and forward-thinking innovation and delivery methodologies.